Each cycle of up-then-down can be attributed to something different. The last bull run peaking at the end of 2017—with Bitcoin at nearly $20,000—was largely built on the “promise” that blockchain held. The subsequent decline was then catalyzed by profit-taking but also because the public consciousness came to terms with blockchain’s scaling difficulties, transaction slowdowns, and the absence of real products built using it. As the market finds its legs in mid-2019, it’s worth considering what the underlying reasons are for this tentative recovery.
First Wave of Products Wait for Old Chains to Catch Up
On Solid Infrastructure, the Blockchain Product Market Expands
Even though greed and fear still lend momentum to the market’s swings, it needs a reason to move in the first place and to establish a direction. One big reason to be greedy is that blockchains like Ethereum will soon be able to push transactions through more quickly, and so the first wave of products built around them have a better chance at succeeding due to the reliability of service. Part of what helped turn the market’s pessimism around was that people began to realize that these great products have quietly gone mainstream while they weren’t paying attention. Built using Ethereum smart contracts, for example, the new can already be purchased on Amazon, Target, Best Buy, and iTunes. CEEK is a blockchain-enabled VR experience and digital market, in which acts like U2, Katy Perry, and Lady Gaga are paid in cryptocurrency for performing to a virtual audience. With token integration, voting on blockchain among users, and support from existing VR hardware, CEEK is one solution putting Ethereum through its paces.Onset of Blockchain Payments is the Market’s Starting Gun
Though retail-level computing or entertainment products built on blockchain have the best chance to convince consumers to pay attention to technology, banks are already enraptured. Some of the world’s most influential banks have already built their own internal blockchains and cryptocurrency solutions because from as early as 2015 they were shown how the technology could reduce their overheads with faster, cheaper, and more flexible cross-border transactions. One of the first to demonstrate this idea was Ripple, which partnered with Santander Bank to allow its Ripple Network to handle a portion of the bank’s transactions. The finance sector has since gone all-in on crypto, and even institutions like JPMorgan that were once hardline anti-Bitcoin now have , for example. The white flag that banks are waving to blockchain should really be seen as a checkered flag to signal the beginning of the next bull race. Blockchain payments are hitting the app store as well, and one big piece of news in the last few months was the ability to use cryptocurrency through the Flexa app. Flexa is accepted as a payment method at some of the world’s biggest retailers, such as Whole Foods, Nordstrom, Starbucks and more. As blockchain gets more and more practical, it won’t remain a niche space for long. Its benefits are being trotted out in the form of products and applications that are available, and investment is ballooning in tandem. We haven’t yet seen the real follow-up act to the 2017 bull market, but the ways we can already use blockchain ensure that it’s not long in coming.